
June 9, 2026 – Caparol has received the SACHON Top Brand Award for the first time, reaffirming its strong position as a trusted partner to the professional painting and decorating trade. The award recognizes the brand’s long-standing commitment to quality, innovation, and delivering tangible value to customers.
Caparol has been honored with the Top Brand Award presented by German trade publisher W. Sachon. The recognition coincides with the publisher’s 75th anniversary. W. Sachon is best known for publishing the respected industry magazine Maler und Lackierermeister. The award is presented to selected brands that have consistently demonstrated outstanding quality, continuous innovation, and meaningful benefits for users over many years.
The award ceremony took place on May 26, 2026, at DAW’s headquarters in Ober-Ramstadt, Germany. Klaus Mehler, Managing Director of SACHON Publishing, personally presented the certificate to Sandra Güntner, Head of Marketing Communications Professional Business Germany, and Hannes Klockenhoff, Head of Market Management Professional Business Germany.
Recognition for a Consistent Focus on the Trade
The award particularly acknowledges Caparol’s unwavering commitment to the needs of professional painters and decorators. For decades, the brand has stood for high-performance solutions that support professionals in their day-to-day work while helping to improve both quality and efficiency on the jobsite. Caparol has also established itself as a trusted partner that understands the challenges faced by the trade and helps make its achievements visible.
“We are extremely proud of this award. Above all, it is a recognition of the close partnership we have built with our customers in the trade. The strength of our brand is rooted in the trust-based relationships we maintain with painters, decorators, and our many industry partners. Without this ongoing exchange and our shared understanding of the realities of everyday work, achievements like this would not be possible,” said Sandra Güntner.
Strong Brand Leadership as a Foundation for Success
The Top Brand Award highlights not only the quality of Caparol’s products, but also the brand’s clear commitment to putting the trade at the center of everything it does. Caparol sees itself as a partner that helps businesses succeed while enabling them to meet their own high standards of quality, craftsmanship, and design.
For Hannes Klockenhoff, the award is both a confirmation of success and a motivation for the future:
“We are very proud to receive this recognition from such a respected industry publication. It validates the work we have done and underscores the importance of strong, consistent brand leadership. Our team has played a key role in sharpening Caparol’s positioning and increasing its visibility in the market. Through campaigns such as Feel the Power of Caparol, we communicate what defines our brand at its core: reliability, strength, and a genuine partnership with the trade.”
Caparol views the award as an incentive to continue on its current path. Going forward, the company will remain committed to supporting and strengthening the professional painting and decorating trade through innovative solutions, clear guidance, and close collaboration.
